Brett W. Coker

Brett Coker has over 30 years of successful retail dealership and consulting experience in all areas of dealership operation.  He has served as service manager, sales manager, F&I manager, general sales manager, and general manager with both domestic and import franchises (Pontiac, Mazda, GMC Trucks, Cadillac, Porsche, Volkswagen, Audi, and Buick).

As vice-president of Automotive Service Consultants (ASC), Mr. Coker developed and implemented numerous consulting programs for BMW, Buick, Cadillac, Hyundai, Jaguar, and Saturn as well as consulting services for hundreds of dealerships in the U.S. and Canada.  He has performed innumerable workshops, seminars, 20-group meetings and wrote and co-starred in a series of broadcasts for ASTN.  He also hired, trained and managed over 30 fixed-operations consultants before starting his own dealership and consulting companies.  He has written numerous industry articles and has written and produced over 100 service department training videos.  Mr. Coker also specializes in independent service 20-Groups ,and works with bus, RV, and boat service department activities nationwide.

Mr. Coker attended Wake Forest University, has CMC accreditation with the Institute of Management Consultants, attended the NADA Dealer Candidate Academy, and is a certified “Train the Trainer” with the Outside Services and Consulting (OSC) division. 

Ken Coker

Ken Coker has over 35 years of successful retail experience, with over 20 years of automotive dealership and consulting experience.  He has served as new car sales manager, used car sales manager, general sales manager, F&I manager, service manager, and fixed operations manager, and comptroller for dealerships selling and servicing both domestic and import vehicles. 

As a Project Manager for Automotive Service Consultants (ASC), Ken was the manager for the Toyota Certified Collision Center Program, the Jaguar financial statement conversion program, the Hyundai fixed operations improvement program, and moderated numerous 20-group meetings.  Ken was also the National Manager of North American operations for Summit Consulting prior to starting Coker Automotive Consultants.

Ken has moderated and taught in literally hundreds of meetings, seminars, and fixed operations training classes worldwide.  He has written twenty-two fixed operations training courses, including courses on profitability, process improvement, and sales enhancement techniques.  He has trained over 200 fixed operations managers in profitability and process improvement in his consulting career and is currently providing consulting and training services for over 50 active clients in the U.S. and Canada.

Mr. Coker attended the University of Oklahoma, and currently owns and operates Coker Automotive Consultants in conjunction with Brett & Gregg Coker. 

Gregg R. Coker

Gregg Coker has over 27 years of automotive experience in all phases of the retail automotive dealership.  He has served as new car sales manager, used car sales manager, general sales manager, F&I manager, service manager, body shop manager, and fixed operations director.  He operated a multi-franchise domestic/import dealership for 11 years and served as Fixed Operations Director for two major automotive groups.

As a consultant and developer for Automotive Service Consultants (ASC), Mr. Coker developed operations manuals and the training curriculum for ACDelco service centers in Europe, Mexico, and South America.  Mr. Coker wrote and developed the Hyundai worldwide operations manual for parts and service processes.  He designed, implemented, and trained ADP franchised dealers in the implementation of Business Development Centers (BDC) for new and used sales departments.

Mr. Coker attended Wake Forest University and the NADA Dealer Candidate Academy. He currently is Vice President and Director of Marketing and Product Development for Coker Automotive Consultants and performs in-dealership consulting and training in the U.S. and Canada.