Recall Mailers

Most dealerships currently mail out brightly colored postcards to notify their customers of open recalls. Not only is this time-consuming, but is expensive when you factor in the cost of your personnel spending hours, or even days, filling out by hand a postcard for each customer.

Some dealerships call customer with open recalls. While this is the most effective way to increase results, the effort needed to contact literally hundreds or possibly thousands of customers by phone is overwhelming.

Coker Automotive Consultants has developed a process to inexpensively and effectively drive traffic to your dealership without the hours spent addressing cards by hand (for most franchises). For clients subscribing to the video sales training series "Service Advisor Success--One Idea At a Time" the cost is only 32¢ per name. Considering postage is 24¢, supplies can cost anywhere from 3¢ to 5¢, and the labor cost of hand-addressing is significant, this is a real value. For non-subscribers, the cost is only 37¢ per name.

If you are not a current subscriber to the "Service Advisor Success--One Idea At a Time" video series, one can only wonder--Why not? Forward-thinking dealerships perform sales training for their most profitable salespeople--service advisors--and the training series "Service Advisor Success--One Idea At a Time" is real-world, powerful, and effective sales training to maximize every opportunity that arrives in your service drive.

Important! The customers responding to the recall mailer are prime opportunities to bring them into your "family". We believe that a consultative, friendly approach with these customers is more desirable than a hard-sell approach. As always, we should never over-sell by selling unneeded services.  

For more information, contact us via e-mail or toll-free at (800) 715-8009.