Here is the WII-FM--What's In It For Me? Using the spreadsheet below, you can project the gross profit increases you may expect from our services. Enter your current performance and then below, enter increases to try out different scenarios. If your web browser does not display the spreadsheet or does not calculate the information correctly, call us at (800) 715-8009 and we will be happy to prepare a customized Profit Potential Analysis for you.

Any increases in performance depend on many factors and what Coker Automotive Consultants services you select. However, we feel that by utilizing our services, you will experience increased closing ratios, higher Flat Rate Hours per RO (FRH/RO) averages, and an increase in Effective Labor Rate (ELR). Use the following as a starting point to calculate increases in FRH/RO & ELR:

"Service Advisor Success - One Idea at a Time Sales" training videos will increase FRH/RO by at least 2/10ths.

You may expect at least 2/10 increase in your FRH/RO average (some clients have experienced increases up to 1.0 FRH!) and an increase in closing ratio as well as CSI. Increases in Effective Labor Rates may occur due to increased closing of repair estimates and increased maintenance sales, although to be conservative, we do not make any projections of increased ELR if you utilize the "Service Advisor Success-One Idea At a Time" sales training meeting videos.

In-dealership consulting services will increase FRH/RO, ELR, and Closing Ratio

Depending on the consulting package selected and your current performance, you will obtain increases in Effective Labor Rates, FRH/RO, closing ratios, and traffic (RO counts). One rule of thumb is that your current Customer Pay Effective Labor Rate should equal or exceed your warranty rate, unless your warranty rate is well below or above the local market. In most cases, we are able to increase Effective Labor Rates at least by $6.00 while at the same time overcoming the customer's perception that dealerships are high-priced.

Closing Ratio

With both the sales training videos as well as in-dealership consulting, you will achieve increases in closing ratio. However, with current technology and tracking procedures, it is extremely difficult to quantify increases in closing ratios. To be conservative, therefore, we only project one additional RO closed per day.

Think these Gross Profit increases are too optimistic? Then cut it in half--and compare the profit increase to the investment in our services. We think you will be pleased with the Return on Investment--but don't go by what we say--call our clients and ask them yourself.

Coker Automotive Consultants
3409 Lorna Lane
Birmingham, AL 35216
Phone: (205) 978-8993
            (800) 715-8009
Fax:     (205) 824-8344
Email: info@cokerconsultants.com