FAQ

Who is Coker Automotive Consultants?

How much does "Service Advisor Success--One Idea At a Time" cost?

There are several different investment options, ranging from monthly terms to annual purchase. If you decide on monthly terms, the investment is $188.00 per month, plus S&H of $9.90. Complete 25 month libraries may be purchased for $3,890.00 which is a savings of almost $700 over the monthly price. Volume discounts are available for dealer groups or multiple stores.

Why are they so inexpensive?

We understand that dealerships large and small need ongoing and consistent sales training for their service advisors. We have an interest in the success of our clients and our pricing makes it affordable for all dealers to implement quality sales training.

What makes "Service Advisor Success--One Idea At a Time" better than other company's products?

There are several advantages we believe we have over other training products and services.

• First, we are car guys, born and raised in the retail automobile business. We have walked the walk, so to speak. This is real-world stuff, in realistic selling situations. One thing you will notice is that on our role play, the customer is not a "rollover", but is a hard sell, just like it can be on the lane.

• Second, the problem with most training is that it comes in bulk--6 cd's, 2 days seminar training, 2 hours in the IDL room watching a talking head six states away, overkill. Our memory retention is less than 25%, so 75% of your training (and your training dollars) is wasted when presented in large doses. Besides, our salespeople are being re-trained every day by our customers, and need regularly scheduled sales training to sell the professional way, not the "old pro" way. That is why we strongly encourage weekly sales meetings utilizing short and to-the-point sales training. And that is exactly what "Service Advisor Success--One Idea At a Time" is--15 minutes of powerful, topical, and effective selling skills training. Ask one of the sales managers up front how often they conduct sales training for their salespeople, and why.

• Third, we have your interests at heart. This is not soft training, designed by input from focus groups, with warm and fuzzy concepts. This training will increase sales and customer retention. Translation: More profit.

• Fourth, most service managers have the desire to improve their advisor's performance, but even if they understand the importance of weekly sales training, don't have the time or experience to conduct an effective sales meeting. That's the beauty of "Service Advisor Success--One Idea At a Time"--it's a "sales meeting in-a-box". Everything a service manager needs to put on a great sales meeting is included. We even have a suggested sales meeting format.

• Fifth, it's the best bang for the buck. At $188/month, that is less than the cost of providing doughnuts for your customers. Think of the return on investment: one more 30K package, one more closed RO, and it has paid for itself.

How did you come up with the idea for "Service Advisor Success--One Idea At a Time" ?

We didn't, our clients did. Or at least got us started thinking. We are a consulting firm, and many of our clients were telling us that they needed more sales training more frequently. As we couldn't go into a dealership every month, there had to be a better way. Now there is.

How many videos do I have to pay for?

However many you want. There is no contract or long term commitment. You may cancel at any time by simply writing "Cancel" on the invoice and mailing it back to us. Of course, the more you train your advisors, the more profitable they will be.

What do I get every month?

Every four weeks, you receive one DVD, 1 CD, and review cards for every advisor. Each DVD has four 15-minute sessions. Every week, get the advisors together and watch one session, and then have them listen to the CD's during the week. Some clients watch it twice a week! The first month shipment also includes success portfolios which are a handy way to store the review cards and are small enough to fit in a desk drawer for easy referral.

Who should watch the videos?

Obviously, your service advisors and service manager. Some clients bring in their parts counterpersons, bodyshop estimators, cashiers, porters, and/or shop foreman. Anybody who has contact with a customer, especially in selling situations, is a candidate for sales training.

I don't have time, or the advisors don't have time to watch the video.

We understand the time demands that service managers and advisors operate under. But if you were honest, you could find 30 minutes a week of dead time that could be put to better use. Be creative. Before you open one time a week, after close, split shift at lunch (maybe even buy them lunch), or ask the advisors when the best time for them would be. In any event, it is critical that time be found to improve the selling and people skills of the most important salesperson in the dealership. Point: if you are not moving forward, you must be going backwards.

How do I sign up?

It's simple. You can do it online by clicking here, call us toll-free at (800) 715-8009, or faxing a shipping authorization included in the free demo packet. Want a free demo? Click here. Want to watch the demo now?  Click here.

What if I want to cancel?

Again, it's simple. Although we hate to lose a valued client, we understand that there are times when you need to put on hold or cancel future shipments. You may cancel at any time by calling us, faxing us, or simply writing "Cancel" on the invoice and mailing it back to us. Remember, there is no contract or long-term commitment.